燕京啤酒(000729.SZ):2022年度中高端產品收入佔比60%以上
格隆匯5月6日丨燕京啤酒(000729.SZ)於2023年5月5日召開業績説明會,問答環節中,就“你們的產品貴的不多,可以多生產高端酒,特別是多產點精釀?”,公司回覆稱,公司深刻洞察消費需求,在產品上不斷推陳出新,2022年度公司中高端產品收入佔比60%以上。公司完成多款燕京主品牌戰略單品研發上市,打造燕京V10白啤、高端拉格S12皮爾森,統一集團單品形象,重塑煥新鮮啤2022、雪鹿啤酒,推出U8plus、老燕京12度特滿足細分需求,推出獅王精釀高端品牌系列產品,多款已進入市場轉化流程,與中國酒業行業協會聯名完成“觀渺”和“隋源”兩款超高端產品研發和定製生產,燕京高端化產品矩陣更加完善,“研發一批、上市一批、儲備一批”的創新模式更加成熟。2022年總部精釀中心竣工投產,標誌着北京、廣西兩大精釀啤酒生產基地佈局構成,成為高端品牌與產品快速孵化的生產基地,將持續提供高品質特色產品輸出。
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