IDC:首季內地智能手機市場出貨量按年跌11.8%
國際數據公司(IDC)近日發布手機季度跟蹤報告顯示,2023 年第一季度,內地智能手機市場出貨量約 6,544萬部,按年下降11.8%。2023年開年依然低迷,延續2022年以來每季度出貨量按年下降幅度超 10%。
今年第一季首五大智能手機廠商市場表現顯示,OPPO時隔一年,以19.6%的市場份額再次回到內地手機市場第一的位置。蘋果公司(Apple)(AAPL.US)位居內地市場出貨量第二,佔市場份額17.6%。vivo以17.3%市場份額位居第三位。榮耀(Honor)及小米(01810.HK)分別位居第四及第五位,市場份額分別佔16%及13%。
與海外市場類似,疫情管控放開以後,內地手機市場需求並未出現明顯反彈,消費者仍然受到經濟低迷、消費信心等因素的影響。加上,換機周期不斷拉長,不少消費者已經形成固定思維,認為手機已不需要經常更換。今年整個行業積極推廣的大內存和儲存組合,無疑將會進一步延長未來消費者換機周期。
此外,雖然全球智能手機市場首季仍在萎縮,但內地手機廠商有望通過持續創新產品和國際化加速等促進全行業復甦。據《經濟參考報》引述業內人士表示,內地品牌市佔率上升反映持續努力創新產品收效。有數據顯示,創新型、高端智能手機產品有上升勢頭。
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