美團外賣首場直播帶貨 訂單按年增近五成
美團-W(03690.HK)今早(20日)走勢向好,早段續升逾3%,現報140元。公司近日推出一款名為「美團直播助手」App,為商家和達人提供免費開播工具,主播可以通過App隨時開播,通過直播實現帶貨。
日前在美團外賣升級「神券節」活動上,通過KOL直播、「外賣+到店」聯動,打造限時特價「爆品場」。活動期間外賣訂單量按年增長近50%,參與活動的百大餐飲品牌交易額周增速均值超過30%。團購產品中,蜜雪冰城銷售額破1億元(人民幣);瑞幸生椰拿鐵賣出100萬杯。而海底撈(06862.HK)銷售額增速達180%。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.