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汽車之家(02518.HK)夥東風日產推私域共創模式
汽車之家(02518.HK)(ATHM.US)宣布與東風日產達成合作,未來將在新車上市傳播階段,充分借鑒汽車之家數科產品打造的品牌私域空間,利用用戶動作佈局資源,從公域資源引入流量,推動私域資源增長,以產品為本提升用戶留存轉化效率,實現市場和用戶口碑雙贏。 在聯合營銷推廣方面,雙方將在各自業務領域擴大合作深度和廣度,實現資源共享。汽車之家高級副總裁楊嵩表示,公司一直致力於為客戶及用戶提供全方位、個性化的服務,此次合作將在探索數字化賦能客戶私域營運的基礎上,更深入地瞭解用戶需求。
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