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攜程(09961.HK)與沙地旅遊局達成戰略合作備忘錄
攜程集團(09961.HK)近日與沙地阿拉伯旅遊局簽署戰略合作備忘錄,將共同開展沙地旅遊資源宣傳,並通過定制化全球營銷方案,為中國遊客提供高品質旅行服務。沙地旅遊局表示,將在當地增加更多中文嚮導、中文導遊、中文服務人員,以方便中國遊客的沙地之旅。 根據備忘錄,雙方將通過攜程、Trip.com、Skyscanner、MakeMyTrip、Travix等渠道,推出一系列深度的聯合營銷活動,提升沙地旅遊知名度,並吸引包括中國遊客在內的旅客前往沙地阿拉伯觀光旅遊。 雙方並將在全球數碼支付解決方案、可持續旅遊、機票票務、服務人員培訓等多個方面開展深度合作,協助提升沙地旅遊服務人員及中文指引等基礎設施的佈局,加強對中國遊客的旅遊基建建設。(gc/w) ~
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