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小鵬汽車-W(09868.HK)擬完成營銷體系改革:汽貿與UDS團隊合併重組
據《界面新聞》報道,小鵬汽車-W(09868.HK)(XPEV.US)營銷體系日前已完成變革。其中,在內部組織管理結構方面,汽貿和UDS(用戶發展與服務中心)兩個渠道團隊完成合併。在銷售體系方面,全國兩大渠道的銷售大區撤除,調整為小區制。 報道又指,小鵬在終端網絡上採用的自建直營和授權經銷商加盟的混合模式,以助其迅速鋪開門店數量,減輕建店成本壓力。
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