You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
小紅書與百勝中國(09987.HK)達成戰略合作 探索餐飲業數據共建
小紅書宣布與百勝中國(09987.HK)達成戰略合作,雙方將在數據共建、新品共創和行業影響等方面探索及持續深化合作。 百勝中國首席顧客官黃進栓表示,現時是消費引領品牌發展的時代,將通過與小紅書的深度數據合作,以及產品和內容的深度理解和共創,從而了解消費者需求,並轉化成與消費者溝通的優質內容。 小紅書透露,目前平台每月活躍用戶高達2.6億,其中90後年輕用戶佔比高達70%。每天有60%的每日活躍戶會主動搜索,日均搜索查詢量已達3億次。
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