攜程報告:預訂「五一」假期女性訂單量較男性多出110%
攜程發布《2023「她旅行」消費洞察報告》顯示,2023年至今,女性整體旅遊訂單比去年同期增長超過14倍,整體旅遊消費均價高於男性近一成。
報告顯示,北京、上海、廣州、成都、重慶、杭州、深圳、西安、南京、長沙的女性用戶訂單量最多。女性用戶訂單量首三十城市中,訂單量按年增長最多的城市包括:西安(近61倍)、蘇州(近45倍)、杭州、廈門、寧波、無錫、廣州、哈爾濱(均超過20倍)。
報告中又提到,從2022年底開始,關注跨年、賞花、踏春內容攻略的用戶中,72%為女性。攜程平台上甘肅、四川、西藏、內蒙古及新疆五省(地區)的女性「五一」搜索量按年增幅均超過30倍。
截至3月5日,預訂「五一」假期的女性訂單量較男性多出110%,其中出境航班訂單中,女性佔比高達56%。
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