美年健康(002044.SZ):也在探索達人帶貨及短視頻內容帶貨新模式,不斷拓展短視頻、直播等創新模式
格隆匯3月7日丨美年健康(002044.SZ)於2023年3月6日上午9:00-11:00接受機構調研時表示,公司做深做透電商個檢渠道,積極拓客,在主流電商平台如天貓、京東、拼多多、抖音等均開設美年店鋪;在美團主打本地生活概念,推動分院入駐上線。設立感恩季、週年慶、粉紅季、温暖季四大營銷節點,積極參與618、雙十一等平台營銷活動。公司也在探索達人帶貨及短視頻內容帶貨新模式,與優質頭部主播建立深度合作,不斷拓展短視頻、直播等創新模式。
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