螞蟻:內地酒店及旅遊景點直接受惠行業復甦 Alipay用戶喜好港澳遊
螞蟻集團指內地春節假期快將結束,以今年1月19日至25日數字計,留意到三線城市及其他低線城市透過Alipay平台的手機支付量按年增近20%,意味春節回鄉消費正在增加。以往疫情前人們通常自一、二線城市回鄉度歲與親人團聚。
集團稱,酒店及旅遊景點直接受惠內地重新開放帶來的復甦。透過Alipay平台對旅遊景點的檢索量按年增逾200%。旅客在景點透過Alipay平台的消費開支按年增加逾100%,如河北張家口及雲南西雙版納更升逾10倍。另透過Alipay平台的酒店訂房檢索增6倍,透過Alipay平台進行的酒店消費增長80%。
螞蟻集團表示,透過Alipay平台進行的海外旅遊保險銷售按年激增61倍。跨境出行而言,以春節交易量計,香港及澳門是內地Alipay用戶最熱門目的地。內地Alipay用戶在澳門交易量增一倍,在香港亦增近70%。
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