京東(09618.HK):近3年低線市場春節成交額佔比逐年提升
京東(09618.HK)發布2023春節假期消費趨勢報告,顯示消費者春節期間購物品類多元,手機通訊、家用電器和醫療保健的成交額佔比提升明顯;服務消費升級更明顯,春節期間生活服務成交額比去年陰曆同期增長3倍;兔年主題珠寶首飾銷量按年增長逾10倍,禮盒類商品整體銷量按年增長逾5成,預製菜成交額按年增長逾6倍。截至昨日(26日),春節期間成交額佔比最高的省市是廣東省、江蘇省、北京市、四川省和山東省。
近年低線級市場在春節期間的消費體現出強勁的增長力,京東銷售情況顯示,近3年低線級市場成交額佔比逐年提升,與2021年春節期間相比,2023年4至6線市場成交額佔比提升10%。此外,2023年春節期間低線級市場消費者的客單價也有明顯提升。另外,數據顯示,春節期間,高線級市場消費者偏愛購買生鮮、鮮花、寵物生活品類的商品,而低線級市場消費者更偏好購買手機通訊、家用電器和家裝建材品類的商品。
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