嗶哩嗶哩-W(09626.HK)開放直播間購物「小黃車」功能
內媒報道,繼去年底內測「小黃車」功能後,嗶哩嗶哩-W(09626.HK)近日正式在直播分區推出購物專區,專區內的直播間全量放開了購物小黃車功能,相關帶貨直播間將可展示個性裝扮、數字藏品等嗶哩嗶哩自營會員購商品,以及來自於淘寶、京東等第三方平台的產品,用戶購買商品時需要跳轉至第三方平台進行交易。
報道指,新功能目前並隸屬電商業務架構,而是屬於直播業務,由直播負責人王宇陽直接向公司董事長兼CEO陳睿匯報。
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