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Nike與螞蟻集團綠色能量行動推小程序 回收舊鞋建造環保球場
耐克(NKE.US)宣佈,與螞蟻集團發起的「綠色能量行動」合作,在支付寶平臺推出官方小程序「耐克舊鞋新生」,以鼓勵更多消費者回收舊鞋。經回收的舊鞋將透過Nike Grind技術加工,用於建造環保球場。 消費者於小程序內預約回收舊鞋後,完成回收後將可在小程序螞蟻森林中獲得虛擬積分「綠色能量」,累積一定程度後可申請用於支持植樹、生態修復或生物多樣性保護項目。
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