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快手-W(01024.HK)海外業務架構調整 於巴西及印尼自建商業化團隊
阿思達克 09-16 15:08
《界面新聞》報道,快手-W(01024.HK)國際化事業部原負責人仇廣宇於今年3月宣佈離職,公司其後對海外業務進行架構調整,在事業部內單獨設立國際化商業化部,旨在提升海外業務收入。 據悉,快手國際化商業化部成立後,把海外市場分成三個層級。第一層級是巴西和印尼,快手在該兩個國家的日活躍用戶數量(DAU)規模最大,是商業化的重點區域,公司已在當地自建商業化團隊;第二層級是DAU用戶增長比較快的區域,快手通過海外獨家授權的代理商來獲得商業化收入;第三層級的區域,快手只和第三方公司進行流量層面的合作。 根據快手國際化業務商業化負責人鄭燕翔透露,快手把巴西和印尼確定爲優先進行商業化的區域,綜合考慮了當地的用戶規模和市場對短視頻接受程度等因素。 據瞭解,目前快手在巴西和印尼的廣告收入主要來自於有出海需求的中國公司。快手商業化在加強本地商業化團隊的建設,以期望加快拓展在巴西和印尼本地的廣告主。鄭燕翔表示,希望未來巴西本地的業務要佔70%至80%。 此外,快手國際化業務商業化團隊今年既要完成收入目標,同時也要重點關注廣告主增長,以及關注商業化和用戶體驗的平衡。鄭燕翔稱,快手準備長期投入海外市場,希望能找到商業化和用戶體驗的平衡,讓業務健康可持續地走下去。
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