新股Starbox首掛暴漲642%
新股Starbox首掛暴漲642%。
Starbox成立於2019年,總部位於馬來西亞吉隆坡,在當地提供了一款現金回扣的支付應用程序。該公司構建了一個現金回扣、數字廣告和支付解決方案業務生態系統,針對缺乏帶寬的微型、中小型企業,開發內部數據管理系統以進行有效營銷。其商業模式是通過在馬來西亞的子公司,將零售商戶與零售購物者聯繫起來,通過零售商戶提供的現金回扣促進交易,爲廣告商提供數字廣告服務,併爲商家提供支付解決方案服務。公司目前幾乎所有的業務都位於馬來西亞。
公司計劃將集資金額的60%用於擴張業務至東南亞其他國家。根據招股書,東南亞市場前景廣闊,現金返利和優惠券市場、電子商務以及數字廣告行業未來5年的複合年增長率將分別達到23%、20%、9.3%,到2026年行業規模分別爲70億美元、2345億美元、159億美元。
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