《公司業績》電視廣播(00511.HK)半年虧損收窄至2.24億元
電視廣播(00511.HK)公布截至今年6月底止中期業績,營業額18.2億元,按年升45.8%。虧損收窄至2.24億元,上年同期蝕2.84億元;每股虧損51仙。不派息。
期內,由於士多的業績在收購後綜合入帳,電子商貿的收入增加逾26倍至4.61億元;香港電視廣播分部廣告客戶的收入增加8%至5.48億元;內地業務的收入增加42%至4.03億元;惟被OTT串流及國際業務收入減少4,300萬元,至3.6億元所抵銷。
myTV SUPER串流業務廣告收入改善19%至3,100萬元,但因若干體育組合服務到期,導致訂購收入下滑15%至1.33億元。因此,分部收入下跌11%至1.69億元,但由於體育內容成本下降,EBITDA增加至2,600萬元。每月活躍用戶人數則維持在180萬名。
公司預期,隨著防疫措施逐步放寬,以及廣告客戶為刺激消費者的購物意欲而開始投入更多資金,業務有望持續復甦。因此,預期下半年的廣告收入將較2021年同期增長超過20%。另公司下半年將開始通過在抖音平台上的跨境電商服務,安排商貿訂單於內地發貨。
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