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《大行報告》麥格理首予微博-SW(09898.HK)「跑贏大市」評級 目標價180.1元
阿思達克 08-24 10:56
麥格理發表研究報告,首次給予微博(09898.HK)「跑贏大市」評級,指出微博作為中國領先的社交媒體平台之一,享有先行者優勢。 該行指出,微博的廣告收入在垂直領域貢獻非常平衡,主要來自於快速消費品、電子商務、消費電子、奢侈品和服裝、汽車和在線遊戲等行業,而受監管和宏觀不利因素打擊的行業,如教育及房地產的敞口較小,相信隨著行業擺脫監管影響和宏觀不利因素,公司2022至2024年廣告收入年複合增長率預期將正常化,達到8.5%。 計及其社交媒體領域獨特定位及明年廣告行業復甦預期,麥格理認為微博現估值具有吸引力,給予目標價180.1元,對應明年預測市盈率約8.5倍。
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