復星旅遊文化(01992.HK):冀Joyview成為地中海俱樂部第二大增長
復星旅遊文化(01992.HK)董事長及首席執行官錢建農表示,受到疫情影響,短途旅遊或是城市周邊遊等發展迅速,是未來市場發展趨勢,惟產品結構單一,隨著需求上升,公司未來加大發展Club Med地中海俱樂部,冀望透過Joyview產品,成為地中海俱樂部第二大增長。
他指,公司的業績增長主要受惠於渡假市場的快速發展,在歐美市場已成為家庭的必需品,相反內地則初起步,對休閒渡假需求仍然旺盛,惟產品供應不足。
他指,公司正研究在重點城市中選址,冀望能如Joyview一樣,打造一個讓消費者在城市中,亦可享受休閒渡假生活,而不是一個住宿的概念;他亦表示,公司的渡假模式由以往的「山區及海灘」拓展至「城市周邊」,甚至是「城市中間」,尤其在上海、北京、西安和成都等城市,更是內地旅遊的重要地方。
他表示,Joyview在4年間已發展成熟,下一步將會考慮打進國外市場,例如東南亞,未來集團在原來傳統業務上繼續變革,推出新產品,滿足未來市場需求,並透過Thomas Cook積極推出更多產品。(ca/a)
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