内地拟要求盲盒合理定价 泡泡玛特回应:会积极和相关部门沟通推进行业良性发展
市场监管总局发布《盲盒经营活动规范指引(试行)(征求意见稿)》提出,盲盒经营者不得向8周岁以下未成年人销售盲盒,鼓励地方有关部门推出保护性措施,对小学校园周围的盲盒销售模式包括距离及内容等进行具体规范。
通知并提到,盲盒经营者应依据生产经营成本和市场供求状况,合理确定盲盒价格。盲盒经营者提供商品或者服务应明码标价,不得在标价之外加价出售商品,不得实施不按规定明码标价、哄抬价格、价格欺诈等违法行为。通过盲盒形式销售的,同一套系商品或者服务的成本差距不应过大。盲盒商品价格不应与同质同类非盲盒销售商品价格差距过大。
针对规范指引,《上海证券报》引述盲盒行业龙头公司泡泡玛特(09992.HK) 相关负责人回应表示,在监管层面给出明确的指导能让规范经营的公司有更清晰的方向,有利于创造更好的营商环境。目前是征求意见阶段,公司会积极和相关部门沟通,建言献策,相信行业能够在监管的指引下越来越规范,做到良性有序发展,推动内地潮玩进一步发展壮大。
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