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內地擬要求盲盒合理定價 泡泡瑪特回應:會積極和相關部門溝通推進行業良性發展
阿思達克 08-17 07:08
市場監管總局發布《盲盒經營活動規範指引(試行)(徵求意見稿)》提出,盲盒經營者不得向8周歲以下未成年人銷售盲盒,鼓勵地方有關部門推出保護性措施,對小學校園周圍的盲盒銷售模式包括距離及內容等進行具體規範。 通知並提到,盲盒經營者應依據生產經營成本和市場供求狀況,合理確定盲盒價格。盲盒經營者提供商品或者服務應明碼標價,不得在標價之外加價出售商品,不得實施不按規定明碼標價、哄抬價格、價格欺詐等違法行為。通過盲盒形式銷售的,同一套系商品或者服務的成本差距不應過大。盲盒商品價格不應與同質同類非盲盒銷售商品價格差距過大。 針對規範指引,《上海證券報》引述盲盒行業龍頭公司泡泡瑪特(09992.HK) 相關負責人回應表示,在監管層面給出明確的指導能讓規範經營的公司有更清晰的方向,有利於創造更好的營商環境。目前是徵求意見階段,公司會積極和相關部門溝通,建言獻策,相信行業能夠在監管的指引下越來越規範,做到良性有序發展,推動內地潮玩進一步發展壯大。
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