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小紅書:7月底「七夕禮物」一周搜索量按月增逾2.4倍
內地線上社交平台「小紅書」公布,於7月25日至7月31日小紅書上「七夕禮物」相關搜索量按月增長242%。其中玩偶、花束、項鍊、香水等傳統七夕禮物相關搜索量都有了不同程度的增長。 國產咖啡品牌瑞幸於七夕推出的兩款限定新產品備受追捧,截至8月3日小紅書上「瑞幸七夕」的一周搜尋量大增逾400%。另外完美日記的七夕禮盒亦大受歡迎,「完美日記七夕禮盒」一周搜尋量急升360%。而國際品牌包括蘭蔻(Lancome)及3CE於七夕推出限定產品也引起用戶興趣。 除傳統禮物外,今年運動、健康相關產品亦成七夕禮物的另類選擇,於7月25日至7月31日期間與「飛盤」、「滑板」的筆記數量急升,與「按摩槍」相關的搜尋量亦按年升35%。 資料顯示,小紅書於2021年11月完成5億美元E輪融資,由淡馬錫和騰訊領投,阿里、天圖投資、元生資本等老股東跟投,投後估值達200億美元。
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