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新東方在線(01797.HK)續吐20%曾低見18.6元
阿思達克 06-20 11:21
新東方在線(01797.HK)旗下直播間「東方甄選」因「雙語直播」引爆網絡,短短一周直播間賬號粉絲由百萬出頭漲至千萬,單日帶貨銷售額也由百萬級別躍升至千萬級別,消息刺激該股由6月2日收市價3.65元,持續飆升至上周四曾高見33.15元創廿個月高才遇阻,上周五掉頭吐近13%後,今早曾再挫25.6%至18.6元喘定,現報19.92元,續吐20%,成交1.12億股,涉資23.4億元。 新東方在線藉旗下「東方甄選」直播間向直播帶貨轉型,不過近日有消費者反饋在直播間購買到質素欠佳的產品。內媒《澎湃新聞》引述消息人士報道,「東方甄選」正嘗試自建供應鏈,以保證售後和產品質素並降低成本,未來將大力發展「東方甄選」自營產品,目標是把「東方甄選」打造成一個品牌。
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