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新東方在線(01797.HK)旗下「東方甄選」抖音粉絲數逾640萬 7日內增逾500萬人
新東方系持續炒上,新東方在線(01797.HK)最新飆升35%報22.35元,市值達224.16億元,而新東方(09901.HK)股價揚5.1%報18.8元。 據《工人日報》報道指,本周二(14日)早間至本周三(15日)凌晨,新東方在線(01797.HK)旗下直播帶貨平台——「東方甄選」進行了近19個小時的直播。除了一邊介紹產品一邊用「小白板」教英語單詞的慣常操作外,有的主播講起了杜甫的家國情懷、有的主播用吉他彈唱起英文歌。網友將東方甄選直播間的帶貨風格稱為「帶貨天花板」。昨日中午,「東方甄選」抖音粉絲數已經達逾640萬,7日之內漲粉超500萬人。 對於新東方直播帶貨的「走紅」,根據第三方監測平台數據,東方甄選僅6月14日至15日一場直播,觀看人次便達到3,166.9萬,商品銷售額4,509.5萬人民幣,是6月初一場直播的50倍。(wl/u) ~
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