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乘聯會:5月狹義乘用車零售預計環比上升

狹義乘用車4月市場回顧

受疫情影響,多地保持靜默管理狀態,汽車主機廠、零部件廠商生產停滯,物流運輸受阻,市場遭受嚴重衝擊。4月乘聯會狹義乘用車零售104.4萬輛,同比下降35.4%。受部分頭部新能源廠商生產短缺影響,4月新能源市場零售28.2萬輛,環比下滑36.5%,滲透率仍保持27.1%的較高水平。

汽車產業鏈恢復緩慢

本月以來,上海及周邊地區維持嚴格的防疫管控措施,儘管企業開始逐步恢復封閉生產和點式復工,但產能利用率較低,5月底前難以恢復正常水平,供應端壓力不減。此外,目前上海跨省通行限制較多,物流運輸恢復緩慢,作爲中國汽車產業重鎮,上海的零部件企業供應受阻將對下遊的整車生產造成持續影響。新能源市場方面,生產供應相比上月有所回暖,預計本月新能源市場仍將保持25%左右的市場滲透率。

1.廠商銷售動向

5月中旬乘用車總體市場折扣率約爲12.9%,相比上月(13.2%)略有回收。據5月零售目標調研顯示,佔總體市場約八成左右的廠商同比下滑超過兩位數,初步推算本月狹義乘用車零售市場在132.0萬輛左右,同比下降19.0%。

2.周度走勢推算

主要廠商零售第一、二週的日均同比分別爲-21%、-22%,車市受疫情持續影響,下滑幅度較大。預計第三週市場在上海及周邊地區復工復產的推動下將有所恢復,同比在-12%左右,第四周同比降幅-19%左右。綜合估算5月零售將達到132.0萬輛。

3.車市持續遭受疫情影響

受本土疫情多地頻發影響,防疫工作進入“科學防控,動態清零”的全方位綜合防控階段,居民被動或主動減少出行,出行類和服務類消費需求顯著下滑。今年1-4月,社會消費品零售總額同比減少0.2%,其中汽車類零售總額同比減少8.4%。廣東、吉林、浙江、山東等地自4月下旬起,逐步出臺汽車促銷費政策,小幅支撐車市。新能源市場供應環比上月改善,隨着多款新產品的上市,今年將持續保持穩健的增長態勢。中國汽車流通協會調研結果顯示,4月底汽車經銷商綜合庫存係數1.91,環比上月上升9.1%,終端閉店數量仍然居多,銷量受到重大影響,同時主機廠產能仍未完全恢復,終端存在結構性供給制約。

當前,上海及周邊地區疫情防控初顯成效,防反彈壓力仍然較大。北京、天津、四川、河南、江西等多省出現聚集性和散發疫情,各地隨即採取了嚴格的管控措施,給正常的生產、生活帶來了一定的影響,也對終端汽車消費造成了衝擊。

綜上,5月狹義乘用車零售銷量預計132.0萬輛,同比下降19.0%。(環比增長26.4%)

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