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《大行報告》富瑞:內地禁未成年人蔘與直播打賞 料產品調整需一個月 但可緩市場對打賞設限憂慮
就國家廣電總局等部門近日發佈《關於規範網絡直播打賞,加強未成年人保護的意見》提出,禁止未成年人蔘與直播打賞,嚴控未成年人從事主播,嚴格落實實名制要求,禁止爲未成年人提供現金充值、「禮物」購買、在線支付等各類打賞服務,不得設置「PK懲罰」。網站平臺應在每日晚上10時後,對青少年模式下的各項服務強制下線。富瑞發表報告表示,對於內地針對未成年人上述保護相關的措施,認爲這些措施重申了已經制定的規則,指相關平臺會一直在遵循要求。 該行指,近幾個月來,市場一直擔心是否會對直播主播每天收到的虛擬小費設置上限,指該意見緩解了這些市場擔憂。 富瑞表示對於快手(01024.HK)來說,快手的直播並不依賴高消費和頂級主播,這是其內容產品的自然延伸,指付費用戶纔是公司主要的收入驅動,相關影響高於其ARPU。該行預計行業產品調整會有一個月的過渡期以進行評估那。 對於嗶哩嗶哩(09626.HK)來說,該行認爲嗶哩嗶哩涉及「PK」比賽有限,公司相對同業而言並不強調主播的排名。對於鬥魚(DOYU.US),富瑞認爲其已實施全面的整改計劃,並已反映行業近期發展情況。(wl/s) ~
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