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據報快手電商成立房產業務中心
據內媒《36氪》報道,快手電商今年4月在內部信宣佈成立房產業務中心,並直接向電商負責人笑古彙報。
內部信提到,成立房產業務中心負責滿足快手用戶的購房需求,幫助業主更高效的賣房,探索大宗線下交易業務在快手生態閉環的業務模式。
據內部人士透露,快手由2019年已經開始研究房產業務,去年電商部門更組建專門的團隊,探索跑通直播電商房產業務模式,尤其是在避開貝殼-W(02423.HK)直接競爭的二三線城市市場。
據悉,房產業務中心今年制定跑通業務模式,以及突破百億成交總額的目標。
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