海昌海洋公園(2255.HK)內地5個海洋館/海洋探索館迎來首批“全新開業潮”
格隆匯5月2日丨海昌海洋公園(2255.HK)公吿,集團全流程運營的“海洋館/海洋探索館”產品系列於近期首次落地,首批5個項目分別為位於湖南湘潭的海昌湘潭海洋館、四川巴中的海昌巴中海洋探索館、安徽安慶的海昌安慶海洋探索館、河南安陽的海昌安陽海洋探索館以及山西忻州的海昌忻州海洋探索館。據悉,這是集團新戰略發展規劃中具有里程碑意義的好消息,這五個海洋館的開業,除了進一步豐富了海昌多層次、多地域的海洋主題娛樂產品線,更是向市場和行業再次證明集團的品牌價值、全產業鏈服務能力、生物技術儲備及體系化的運營經驗等諸多能力和優勢,也為受疫情衝擊的國內文旅產業注入了一針強心劑。海昌“海洋館/海洋探索館”產品系列自2021年11月底啟動籌備,首批項目均注入了集團的品牌資源、全產業鏈服務、產品技術及IP資源。通過對項目的賦能管理,持續提升“海洋館/海洋探索館”的價值、流量,提升遊客體驗。海昌“海洋館/海洋探索館”系列產品將成為具有集海洋生物觀賞、海洋互動演繹、兒童科普體驗及海洋科技探索功能的嶄新的海洋文化體驗目的地。目前集團文旅服務及解決方案業務已覆蓋全國30餘座城市,累計簽約項目達80多個。“海洋館/海洋探索館”是文旅服務及解決方案業務板塊重要的產品系列,未來“海洋館/海洋探索館”將持續在各地落地。集團立足於國內外海洋休閒文旅市場,憑藉全流程的文旅休閒服務及解決方案業務,持續提升集團的遊客接待規模,致力於打造領先的海洋文娛產業集成服務平台。
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