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京東-SW(09618.HK)618商家大會披露30項扶持舉措
京東-SW(09618.HK)今年618商家大會通過直播形式召開,正式發布30項「三減三優」商家扶持舉措,通過「減少成本、減少考核、減少風險、優化規則、優化效率、優化服務」,希望最大限度為中小商家減壓釋負。 在降低成本方面,京東今年以來已為商家節省逾2億元人民幣開店成本。另外公司還推出保證金保險產品,冀為新商家緩解入駐時的資金壓力。 京東零售首席執行官辛利軍表示,今年公司將重點關注中小商家,通過一系列降本增效舉措減輕疫情對中小商家的影響,幫助他們在京東618的投入產出比至少提升20%。 據悉,今年京東618分為「預售期」、「開門紅」、「場景期」及「高潮期」四個時期,並將通過爆品、利益點等打造每日「晚8點」活動高峰。在618期間還將為商家提供跨店滿減、超級秒殺、超級百億補貼等更多營銷玩法。
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