《大行報告》大摩:內地遊戲版號重啓 互聯網行業監管出現拐點
摩根士丹利發表研究報告指,國家新聞出版署恢復審批遊戲版號,爲自2021年7月以來再有新遊戲獲批,標誌着長達8個月的凍結期結束,認爲恢復版號審批與互聯網行業出現監管拐點的看法相呼應。
首批45款新遊戲包括來自心動公司(02400.HK)及雷霆遊戲的產品,而騰訊(00700.HK)及網易(09999.HK)遊戲並未有包括在內,今次遊戲授權數量遠低於2019年1月的164個及2021年每月平均約97個。大摩認爲3月份政府當局召開會議,被視爲恢復市場信心的標誌,預期遊戲行業監管或已告一段落。
該行指出,雖然騰訊面臨政策風險相對較小,相信遊戲版號審批重啓將加速今年國內新遊戲推出進度,同時近期疫情亦推動騰訊現有遊戲3月份用戶花費及總收入增加。至於網易方面,該行認爲《哈利波特魔法覺醒》亞洲版及《暗黑破壞神》內地版有望在6月至8月推出,推動下半年遊戲收入按年增長恢復至20%左右,而《魔戒》、《戰爭崛起》等遊戲則將推動2023年增長。
大摩預測嗶哩嗶哩(09626.HK)今年遊戲收入將按年跌1%,指出公司有幾款在國內市場獲得批準的遊戲,另有13款在海外市場獲得批準,但認爲新遊戲的增長亦可能會被現有遊戲的自然衰退所抵銷。
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