營收增長35.9% 鳳祥股份(9977.HK)取得2022年開門紅
受疫情影響持續低迷的雞肉出口市場迎來期盼已久的回暖信號。4月11日，鳳祥股份(9977.HK)發佈2022年一季度簡報。在新出口業務爆發增長的帶動下，鳳祥股份取得2022財年開門紅，交出了一份亮眼的業績報吿。公吿顯示，鳳祥股份一季度營收12.2億元，同比增長35.9%。
在雞肉新消費領導品牌的大眾認知之外，鳳祥股份還有着另一重重要身份。全球增長諮詢公司弗若斯特沙利文(Frost & Sullivan)報吿顯示，鳳祥股份是我國最大的全面一體化白羽雞肉出口企業。
入賬3.2億元 新出口同比增長71.5%
資料顯示，去年雙十一前夕，鳳祥股份正式通過了英國連鎖快餐/酒吧巨頭JDW優選供應商審核，藉此一步跨入歐洲高端餐飲市場；同月，其產品首次成功出口中東阿聯酋迪拜。
接連拿下兩個利潤“金牛”客户的鳳祥股份，在疫情帶來的全球震盪中反而逆勢迎來了又一個出口業務收穫季。該公司的一季度簡報顯示：2022年一季度鳳祥股份新出口業務實現收入3.2億元，同比增長71.5%。這是鳳祥股份優化產品與渠道着力升級新出口業務以來取得的最快增長。
市場佔有率創新高 優形蟬聯市佔率第一
與新出口業務同樣值得關注的，是鳳祥股份深加工雞肉製品的穩健增長。公吿顯示：鳳祥股份2022年第一季度銷售深加工雞肉製品約2.7萬噸，同比增長20.5%。這是鳳祥股份自上市以來，深加工雞肉製品連續第6個季度取得正向增長。
深加工雞肉製品項下，優形品牌一季度營收0.83億元，同比增長7%。一季度的銷售淡季疊加疫情對消費的影響，顯然並未阻止優形增長的腳步。
資料顯示：優形在2022年一季度一口氣推出了“乾脆不忍”雞胸肉薯片、雞胸肉炒飯、“低脂雞胸肉腸”等7款新品。3月，優形正式官宣90後實力派演員李現成為優形品牌代言人。當日，湧進優形天貓旗艦店的訪問用户，同比增長超過了70%。
數字零售大數據分析服務商任拓數據調研報吿顯示，在即食雞胸肉賽道不斷升温、新玩家不斷湧入的大環境下，2022年2月優形在線上(天貓&京東)市場佔有率繼續保持第一，市場份額進一步提升到11.7%。
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