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HKTVmall今年2月銷售表現再創新高 逾20%前線正在隔離影響訂單配送
阿思達克 03-04 12:38
香港科技探索(01137.HK)公布,因應第五波疫情,HKTVmall於今年2月的銷售表現再創新高。其中,訂單總商品交易額達8.54億元,按年及按月分別大幅增長87.3%及22.2%;平均每日訂單總商品交易額達3,050萬元,按年及按月亦分別大幅增長87.1%及35.6%;平均每日訂單數量達59,300張,按年及按月分別增長77.0%和25.1%。此外,在農曆新年假期後的每個VIP日,甚至收到約10萬張訂單。 集團相信,日益增長的線上動力將推動部分客戶將其購物行為由線下永久轉移至線上。 目前,由於自身或其密切接觸者之新型冠狀病毒檢測呈陽性,引致集團有超過20%之前線人才正在隔離。某些業務夥伴亦面臨嚴重人手或產品短缺,導致難以配送客戶訂購之產品項目。 因此,客戶訂單送遞的配送所需時間嚴重延長,而當疫情愈來愈嚴重,產品或客戶訂單取消亦有上升趨勢。對今年2月之訂單總商品交易額而言,截至3月3日止,整體取消率已達約2.5%,若疫情持續惡化及進一步影響HKTVmall及其合作夥伴的營運,預計該比例將進一步上升。
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