You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
Facebook、Instagram和Twitter粉絲互動率均下跌 報吿:企業沒經營好社交平台
格隆匯2月23日丨據社交媒體營銷分析公司Rival IQ近日發佈最新的《社交媒體行業基準報吿》,透過Facebook(FB.US)、Instagram和Twitter(TWTR.US)平台,觀察包括金融服務、健康和美容等14個主要行業。報吿發現,這些品牌的粉絲互動率在三大社交平台都出現下跌現象。研究結果顯示,品牌在Facebook的2021年每週平均發帖率為5.87次。惟平均粉絲互動率只有0.064%,相比起2019年和2020年的0.09%及0.08%,跌幅明顯增加;而Instagram的平均粉絲互動率則由2020年的0.98%跌至2021年的0.67%。如果與2019年的1.22%作出比較,跌幅更是近乎腰斬。而品牌在IG的平均發帖率,則為每週4.55次;Twitter的粉絲互動率跌幅雖不及Facebook和Instagram,只是由2020年的0.045%下滑到2021年的0.037%,但整體而言粉絲參與度都在下降。報吿認為,數字反映大多數企業沒有好好經營社交平台,亦沒有利用社交平台的機會,增加與粉絲之間的互動。Rival IQ強調,企業需按不斷變化的社交媒體環境,以及需要根據受眾的反應不斷完善其營銷戰術。同時,企業也應多加留意社交媒體的新功能,這將對企業品牌帶來更大優勢。
Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account