據報阿裏(09988.HK)B2C零售事業羣將設立品牌自營旗艦店
據內媒《晚點LatePost》報道,阿裏巴巴(09988.HK)B2C零售事業羣將圍繞大品牌開設天貓自營旗艦店,首先從3C品類推進,近期會通過手機天貓App改版形式推出,屆時該App將更名爲「貓享」。
貓享的自營旗艦店和天貓官方旗艦店,二者商品雖有重合,但貨源、運營模式不同。天貓官方旗艦店的貨品所屬權仍屬於品牌,品牌直接發貨給消費者;貓享自營旗艦店的貨品所屬權屬於平臺,直接向品牌商打款進貨,由平臺直接發貨給消費者。
報道指,貓享項目於去年底啓動,對於阿裏是一次全新的嘗試,接下來會面臨諸多挑戰,例如貓享需要理清與天貓官方旗艦店的利益矛盾,採用那種物流體系和如何處理和菜鳥的關係亦需多方權衡。
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