You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
中寵股份(002891.SZ):擬終止募投項目營銷中心建設及營銷渠道智能化升級項目
格隆匯 02-10 19:42

格隆匯2月10日丨中寵股份(002891.SZ)公佈,公司於2022年2月10日召開第三屆董事會第十四次會議,審議通過了《關於調整募集資金投資項目並將剩餘募集資金永久補充流動資金議案》。調整募投項目“營銷中心建設及營銷渠道智能化升級項目”的實施計劃,並將上述項目剩餘募集資金及利息收入永久性補充流動資金,後期將主要用於後續自主品牌的宣傳推廣費用。該議案尚須提請公司股東大會審議。

此次擬終止募投項目為營銷中心建設及營銷渠道智能化升級項目,項目總投資為為11411萬元,擬使用募集資金11411萬元。截至2021年12月31日,已累計投入募集資金金額為255.99萬元,剩餘募集資金金額為11155.01萬元(含使用暫時閒置募集資金理財收益及利息收入和手續費之淨額11245.25萬元)。

受益於人們對寵物健康餵養理念的逐漸提高和電商寵物食品經濟的快速發展,我國寵物食品市場進入快速增長期,吸引了國內外越來越多有實力的競爭對手參與其中,市場競爭日趨激烈。根據《2021年中國寵物行業白皮書》中顯示,2021年寵物食品市場規模達2,490億元,較2020年增長20.60%,寵物主糧和零食是養寵消費最主要的組成部分,2021年佔整體消費支出的49.7%。與此同時,瑪氏、雀巢、皇家等國外品牌進入寵物食品市場較早,建立了良好的品牌優勢,但隨着近年來國內寵物食品企業通過升級產品品質、廣吿投放支持、加大市場宣傳推廣力度等方式,積極塑造品牌形象,國產品牌寵物主糧銷售持續升温,品牌認可度逐步提升。目前,國內寵物食品市場格局尚未形成,在升級寵物食品品質的同時持續加大市場宣傳推廣力度,快速高效提升品牌力,對公司搶佔寵物食品市場份額,提高在寵物食品行業的市場地位至關重要。

綜合考慮公司目前經營發展戰略及業務發展目標,為進一步提高募集資金使用效率,在充分整合資源加大自主品牌的宣傳推廣的同時,降低公司財務成本,擬變更上述剩餘募集資金(含利息)用途,用於永久補充流動資金,後期將主要用於後續自主品牌的宣傳推廣費用。

Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account