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雲想科技(02131.HK)與匯森家居達成戰略合作,將合作開發基於元宇宙方向的雲上虛擬智慧家居項目

格隆匯1月25日丨雲想科技(02131.HK)發佈公吿,2022年1月24日,公司與匯森家居(02127.HK)訂立戰略合作協議。根據戰略合作協議,公司將就匯森家居面向國內市場的推廣業務特別是短視頻營銷業務提供整體解決方案;公司將就在線營銷向匯森家居提供全週期服務與全鏈數據管理,並透過公司的大數據能力不斷優化和提升匯森家居的營銷效率與廣吿投放效果;及公司與匯森家居將共同合作開發基於元宇宙方向的雲上虛擬智慧家居銷售合作項目,包括但不限於虛擬現實線上展館互動體驗,人工智能(“AI”)虛擬主播直播銷售等通過虛擬現實方式、AI虛擬人技術實現的體驗交互與新消費。

公吿表示,匯森家居主要從事設計、生產各式功能型和經濟型的板式傢俱、軟體傢俱及運動與休閒設備,為中國最大的板式傢俱出口商,而公司為中國領先的短視頻營銷解決方案供應商。公司期待通過與匯森家居的戰略合作進一步拓寬產品線,進入家居類細分行業並觸達以家庭為單位的全新受眾羣體,並加快在虛擬現實交互、虛擬人直播等場景中通過大數據及AI技術實現虛擬現實商業化產品售賣的規模化落地,從而實現用户體驗和商業價值的快速提升。另一方面,匯森家居亦將通過公司的全面營銷觸達更多的消費羣體,從而打開市場並提升其品牌的市場佔有率與知名度。

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