中消協:肯德基及泡泡瑪特(09992.HK)以盲盒誘導食品過度消費
中國消費者協會發文指,近日百勝中國(09987.HK)旗下肯德基與盲盒銷售商泡泡瑪特(09992.HK)聯合推出的「DIMOO聯名款盲盒套餐」,引發消費者搶購及社會廣泛關注,有消費者為集齊整套玩偶,不惜一次性斥資逾萬元人民幣購買超過100份套餐,更出現「代吃」服務,僱人代買代吃套餐而獲得盲盒,甚至不排除將吃不完的食物直接丟棄。
中消協表示,在商品銷售中買贈、積分、打折、紅包等花式促銷方式層出不窮,正常合理合法的讓利促銷既使商家提高銷量,也令消費者得到實惠,但肯德基作為一家餐飲企業,銷售快餐食品屬於限期使用的商品,消費者本應按需購買即時食用,通常不會超量購買,以限量款盲盒銷售則是以「飢餓營銷」手段刺激消費,容易導致消費者為獲得限量款盲盒而衝動消費,並因超量購買造成無謂的食品浪費。
中消協指出,肯德基作為食品經營者,利用限量款盲盒銷售手段,誘導並縱容消費者不理性超量購買食品套餐,有悖公序良俗和法律精神。
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