國藥科技股份(08156.HK):防偽產品年均商業合作數量累計超過2500萬個
格隆匯12月20日丨國藥科技股份(08156.HK)宣佈,受益於防偽業務團隊在積極開發新客户方面取得的成效,集團就提供國科防偽創新型防偽產品("國科防偽創新型防偽產品")累積所簽訂的商業合作數量平均每年超過2,500萬個,此數量再攀升至新高。這顯示出國科防偽創新型防偽產品的市場拓展工作在開拓新行業及深入滲透已有行業兩方面逐步實現共同提升的良好局面。集團相信,近段時間業務量的增加、以及隨着國科防偽創新型防偽產品開始落地交付而提升市場對產品的認受度,國科防偽創新型防偽產品的完整且良性的業務循環模式將為集團防偽業務帶來可持續增長。
國科防偽創新型防偽產品內含專利技術,主打"防偽"、"公信力"、"營銷"及"社會責任"四大特徵,採用全鏈路防偽體系,防偽包裝及線上防偽信息驗證平台構成國科防偽創新型防偽產品的核心。同時國科防偽創新型防偽產品在不同的應用場景中被賦予不同的功能和屬性,令本產品改寫傳統的防偽方式內涵,吸引用户積極參與防偽驗真。消費者透過"三碼合一"入口快捷進入線上防偽信息驗證平台,產品驗真和互動營銷等環節貫通,創造獨特營銷亮點。
目前,集團實踐防偽產品跨行業、跨區域商業化應用的策略初見成效。有見於國科防偽創新型防偽產品具備可複製商業模式特性,集團有信心繼續將國科防偽創新型防偽產品應用和深入覆蓋至各消費品領域。伴隨日漸豐富的與不同行業客户合作的經驗,總結各行業需求特徵及合作模式,為實現跨行業、跨區域目標打牢基礎,以鞏固市場地位。
國科防偽創新型防偽產品是協助達成企業社會責任的產品。集團將國科防偽創新型防偽產品作為幫助客户在企業社會責任方面實現更高水準的手段。國科防偽創新型防偽產品將企業社會責任中最為重要的其中兩個因素——消費者權益的保護及為社會公益及體育發展作出貢獻融入其產品內涵。同時運用國科防偽創新型防偽產品對品牌防偽保護及背書的能力,預期可支援品牌持續發展,達至對產業興旺、高品質發展,推動鄉村振興。企業用户通過使用國科防偽創新型防偽產品,將有效實現企業社會責任。國科防偽創新型防偽產品在各消費品中的廣泛應用,將企業社會責任的實現度推至新高。集團也將透過供應國科防偽創新型防偽產品實現及提升集團對企業社會責任事務的參與度。
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