貝因美(002570.SZ):與中衡一元就孕嬰童產業等領域簽署戰略合作框架協議
格隆匯12月9日丨貝因美(002570.SZ)公佈,公司與中衡一元投資集團有限公司(“中衡一元”)為響應國家新國策,為助力健康中國行動實施,充分發揮貝因美的品牌優勢、產品優勢、質量優勢、服務體系優勢、廣泛的客户基礎及良好的用户口碑等,疊加中衡一元投資集團有限公司專業的企業綜合價值管理能力以及資源和相關領域渠道撬動整合優勢等,為廣大消費者提供更好的產品和服務,雙方經友好協商於2021年12月9日簽署《戰略合作框架協議》。
合作內容:
(1)雙方將共同開發面向母嬰及成人的功能性產品和營養產品,包括但不限於緩解孕產婦產前、產後焦慮等品類,中衡一元將為貝因美提供相關領域的專利技術支持,貝因美應優先考慮中衡一元提供的技術解決方案和關鍵原料支持。中衡一元已研製了具有抗焦慮、安神助眠等功效的功能性產品,搶佔了行業先機,符合貝因美佈局營養健康領域戰略需要,有利於推進貝因美戰略佈局的實施,提升綜合競爭力。
(2)中衡一元將全力支持貝因美“發展社羣經濟,推進新零售戰略”,通過建立與貝因美關聯的社羣,將大量親子家庭母嬰用品的消費人羣連接和互動起來,完成商品、內容與服務的交付,構建消費者個性化的極致消費體驗,打造母嬰產業社羣新零售的創新模式,助力母嬰生態圈的構建。
(3)雙方將探討通過成立合資公司、或聯合其他優勢互補企業一起成立合資公司經營母嬰親子領域產品和服務;或通過投資併購、增資參股母嬰親子領域其他優秀標的公司等多種必要可行的途徑,致力於提升雙方的整體競爭優勢和企業價值。
本次戰略合作協議的簽訂,將有利於公司藉助中衡一元的專業優勢和資源優勢,優化公司產品產業結構,尋找並抓住孕嬰童產業領域的機會,助力公司儘快實現母嬰生態圈的戰略構建。
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