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普拉達(01913.HK)斥最多1,700萬歐元向CEO購Luna Rossa帆船隊
阿思達克 12-01 10:01
普拉達(01913.HK)公布,向公司行政總裁Patrizio Bertelli直接控制的PA BE 1 S.r.l.,收購Luna Rossa Challenge的全部股本,總代價上限為1,700萬歐元。 Luna Rossa Challenge主要業務活動為組織、管理及統籌Luna Rossa帆船隊參與大型國際帆船賽,包括美洲杯。 公司指出,有意參與更多矚目的體育活動,從而提升集團的品牌形象,而直接管理Luna Rossa Challenge將為Luna Rossa商標下的奢侈品的生產和分銷帶來重大效益,亦將可允許與相關業務範疇的第三方合作夥伴合作。
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