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花唄成為螞蟻消費金融專屬品牌 銀行全額出資服務更新為「信用購」
阿思達克 11-24 15:32
螞蟻旗下信貸產品「花唄」公布,為落實消費信貸相關的監管要求,更充分地保障消費者權益,公司已啟動品牌隔離工作。 品牌隔離後,「花唄」將成為重慶螞蟻消費金融的專屬消費信貸品牌,專注於中小額消費需求。由銀行等金融機構全額出資的消費信貸,將不再標掛為「花唄」,而是直接獨立為金融機構的「信用購」服務,明確顯示金融機構名稱。「信用購」服務免息期與花唄一樣,並僅可用於消費,不可取現。至於「花唄」將專注於中小額,遵循普惠、分散的原則,聚焦服務於用戶日常生活的中小額消費需求,如用戶有更多的額度需求,可通過「信用購」服務獲得。 而於品牌隔離過程中,在免息期、查帳、還款等核心體驗上,「信用購」類服務與「花唄」將保持一致,並同樣設有分期付款等權益。 目前,部分用戶已將花唄更新為「花唄」和「信用購」。接下來,品牌隔離工作將逐步覆蓋更多用戶。
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