快手(01024.HK):對廣告業務持續增長有信心 將推出更多用戶權益措施
快手(01024.HK)聯合創始人兼首席執行官程一笑在電話會議表示,以短視頻和直播為形式的廣告,正得到更多青睞,加上集團的社交平台和內容社區定位,公私域流量的特色組合,商家有一定的廣告投放,規模也保持著強勁的增長,長期來看對自身廣告業務的持續增長保持信心。
程一笑指,集團平台將強化品控規則,推出更多用戶權益措施,特殊品類也實施了升級的保障和賠付政策,同時將評價加入流量分配機制中,引入「商品性價比」等評價指標,持續優化用戶的信任購買體驗。他指,平台將引入更多品牌入駐,推出更多品牌用戶的扶持計劃。
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