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據報字節跳動上半年廣告收入錄雙位數增長 惟第三季陷停滯
《36氪》引述消息報道,抖音母企字節跳動今年上半年完成廣告收入約1,150億元人民幣(下同),實現雙位數增長,接近完成原計劃目標。從來自電商行業的投放情況而言,據悉今年上半年阿裏(09988.HK)、京東(09618.HK)及拼多多(PDD.US)等平臺電商,在字節跳動消耗約190億至200億元人民幣(下同)的廣告年框。全年來說,僅阿裏一個平臺在字節跳動的投放就將超過180億元。 不過,進入第三季,字節跳動廣告收入增速明顯下滑,消息指假如去除電商業務的帶動,字節跳動全年廣告收入按年幾乎沒有增長。 事實上,近期有關字節跳動的廣告收入狀況衆說紛紜,上週《證券時報》等媒體指字節跳動在今年11月18日商業化產品部召開的全員大會上,披露其國內廣告收入過去半年停止增長。《第一財經》則稱,字節跳動2021年廣告仍可至少保持20%以上的增長。而《the infomation》則認爲字節跳動今年收入增長60%。
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