波司登(03998.HK):品牌羽絨服業務雙十一線上零售額同比增長50%以上
格隆匯11月12日丨波司登(03998.HK)披露集團品牌羽絨服業務於2021/22財年截至"雙十一"累計線上運營表現。
於該財年"雙十一"期間,品牌羽絨服業務線上零售金額較2020/21財年同期比較錄得約50%以上的升幅。其中品牌羽絨服業務項下的核心品牌-波司登的線上零售金額較2020/21財年同期比較錄得約45%以上的升幅。
於該財年"雙十一"期間,波司登在天貓服飾品牌銷售榜排名中,分別繼續蟬聯服飾行業第二名及中國服飾品牌第一名。
於該財年截至2021年11月11日,品牌羽絨服業務累計線上零售金額較2020/21財年同期比較共計錄得約50%以上的升幅。其中品牌羽絨服業務項下的核心品牌-波司登的累計線上零售金額較2020/21財年同期比較錄得約40%以上的升幅。
公吿稱,於該財年,集團堅定"聚焦主航道、聚焦主品牌"的總體戰略定位,聚焦核心羽絨服主業,波司登品牌啟動了"全球領先的羽絨服專家"的新三年戰略,堅持"品牌引領"的發展模式,持續圍繞"品牌、渠道、產品、零售、供應鏈"等全面系統發力。線上運營,集團順應時代變革,從"平台思維"轉化為"品牌思維"及"用户思維",通過數據中台打通全渠道數據、深入進行消費者研究及精準營銷,集團在主要電商平台上的銷售呈現出穩健、高質量增長的態勢。
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