天貓副總裁吹雪:今年有品牌首次在「雙十一」期間銷售額超過100億人幣
阿里巴巴(09988.HK)旗下天貓事業群副總裁吹雪在「雙十一」媒體溝通會上表示,增長質量和社會價值是天貓「雙十一」關注的最重要的目標,更看重消費者和商家體驗的提升,以及更健康的商業生態。
吹雪透露,29萬參與天貓「雙十一」的商家表現出色,包括國潮老字號、新品牌以及國際大牌均取得都不錯業績,今年亦有品牌首次在天貓「雙十一」期間銷售額超過100億元人民幣(下同)。
他又指出,此次「雙十一」推出商家扶持舉措,以幫助商家降低經營成本、創造生意增量。今年以來,天貓平台推出生意參謀免費、退貨運費險降費等超過30項商家扶持舉措,在「雙十一」期間有14項服務推出,包括各類補貼、預售即回款金融服務、開放創新工具應用等,預計今年至少為商家降低經營成本150億元。(ta/s) ~
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