天貓香港:雙11首階段銷售成績遠超預期
天貓香港今年首次參與雙11,平台上逾5,000個品牌參與其中。
天貓淘寶港澳事業部負責人陳子堅表示,天貓香港自5月試業以來,看見品牌拓展本地電商業務的投入程度愈來愈高。今年雙11天貓香港上報名參與活動的商品數創下新高,情況較平台年中及9月時的營銷活動都要踴躍。首個銷售階段(天貓香港雙11首個銷售階段為11月1至5日)取得遠超預期的成績。天貓香港的單日活躍用戶數(DAU)、成交買家數及單日首購用戶數均創下新高。
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