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市監局部署規範「雙十一」促銷經營活動
內地「雙十一」網絡集中促銷活動在即,市場監管總局向全國互聯網平台企業和各地市場監管部門下發《關於規範「雙十一」網絡促銷經營活動的工作提示》,主要包括八個方面內容,旨在規範促銷經營行為,切實維護「雙十一」期間網絡交易市場秩序,保護消費者合法權益。 其中,要求屬地市場監管部門加強指導,通過線下約談、線上指導和宣傳教育等方式,督促指導平台企業履行法定義務,落實主體責任;要求提高促銷行為的公開化和透明度,禁止採取「先提價後打折」、虛構原價、不履行價格承諾等違法方式開展促銷,嚴格禁止不正當競爭行為,不得通過排除、限制競爭及妨礙、破壞其他經營者合法提供的網絡產品或者服務等開展促銷;以及要防止虛假交易、刷單炒信、虛假評價等不正當競爭違法行為發生,嚴格防範經營假冒偽劣商品行為,同時要加強知識產權保護等。(ta/w) ~
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