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百奧家庭互動(02100.HK)第三季活躍賬戶按年跌25%至1,000萬
阿思達克 10-22 18:03
百奧家庭互動(02100.HK)公布,截至9月底止第三季度活躍賬戶達1,000萬戶,分別按年及按季下跌25%及28%,季度付費賬戶達150萬戶,按年跌6%,按季跌40%。 公司解釋,季度活躍賬戶及季度付費賬戶表季下跌主要是由於公司於前一季度推出「奧奇傳說手遊」,並在遊戲上線初期進行各種推廣活動吸引用戶及刺激手遊表現;至於按年下跌,則是由於今年中國政府發佈政策,限制未成年用戶的遊戲時數,以致頁遊活躍用戶數量有所減少。 期內季度付費賬戶平均收入為135.2元人民幣,按年跌25%,按季則升12%,主要是由於公司持續優化遊戲內容及用戶體驗,增強用戶黏性、口碑,以及付費意願。 百奧家庭互動表示,未來將持續加大對研發的投入,挖掘現有手遊及頁遊的價值,並聚焦遊戲細分領域,進一步豐富產品組合,同時將積極拓展國內及海外的手遊業務。
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