中银香港首三季年轻新客户按年升约20%
中银香港公布,今年首三季,年轻新客户数目按年升约20%,该客群中有90%的交易活动透过数码化渠道进行,其中证券投资较受客户欢迎。
该客群于上半年的资产管理规模(AUM)按年上升超过35%,证券交易笔数亦按年增长近45%,这些交易大多透过手机银行进行。美股是热门投资选择之一,整体持有美股的客户中约50%为年轻客户,他们倾向投资于科技股和新经济股等板块。
中银香港个人金融及财富管理部客层管理处主管温晞文表示,该行持续提供多元化及个人化的手机银行服务,满足年轻客户财富管理需要。现时「PlanAhead.智未来」一站式财富策划服务的用户中,逾60%为年轻客户。此外,「NotALot碎股易」整体用户中接近55%是年轻客户。
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