《打火機與公主裙》劇集開機+電影官宣，阿里影業(01060.HK)實現影劇聯動共振IP
9月29日，由阿里影業、優酷、劇有想法出品，改編自Twentine同名小説的青春都市情感劇《打火機與公主裙》舉辦開機儀式；同日，由阿里影業、悠藍傳媒出品的同名電影《打火機與公主裙》也正式官宣啟動，即將進入開機籌備。這也標誌着阿里影業首次實現影劇聯動，在電影和劇集領域同步深耕內容製作，實現優質IP的雙賽道共振。
《打火機與公主裙》劇集和電影，均改編自晉江文學城作家Twentine的同名小説，講述了學霸李峋與乖乖女朱韻的一場青春愛情故事。在劇集開機儀式上，阿里巴巴集團副總裁、阿里影業總裁李捷，阿里影業副總裁暨《打火機與公主裙》總製片人敦淇，導演劉俊傑、編劇周湧等主創表示，《打火機與公主裙》作為優質IP，受到了眾多粉絲的喜愛，未來將通過製作開發打造高質量的影視作品，以滿足市場需求。
《打火機與公主裙》影視化項目自啟動以來，就備受關注。目前該IP同名劇集由阿里影業旗下敦淇工作室，以及劇有引力共同承製；同名電影，則由阿里影業旗下電影自制廠牌"可能製造"負責製作。在劇集開機的同日，電影《打火機與公主裙》發佈了超前概念海報，相關負責人透露，項目將很快進入開機籌備階段。
通過該影片項目，"可能製造"此次也再度進入公眾視野。這個由阿里影業發佈的全新電影廠牌，目前正以自制的形式，在創作方向上聚焦當下青春、百味人生和近未來科幻三大主題內容，旗下的《野馬分鬃》、《聽到請回答》等影片均已進入待映或後期製作階段。《打火機與公主裙》講述愛情與追夢道路上的堅守和同行，將是對當下青春的最新演繹。此外，這也是阿里影業繼《寵愛》、《我在時間盡頭等你》、《我要我們在一起》之後，再次對愛情電影品類進行深耕和創新探索。
近年來，阿里影業在電影、劇集業務雙賽道同步佈局，在電影投資、製作和宣發業務之外，已經在劇集領域組建了專業團隊，形成從IP發掘到內容製作開發的全鏈路能力，不僅成為內容業務的穩定增長點，更為觀眾提供了涵蓋青春勵志、都市情感等題材的多元作品，為影視市場持續輸送正能量的優質內容。
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