Facebook承認低估蘋果修改政策對廣告業務的影響
Facebook(FB.US)表示,蘋果(AAPL.US)更新用戶私隱及數據使用政策導致品牌需要投入更多成本以及更難有效地在Facebook投放廣告,承認低估蘋果今次做法對Facebook廣告業務的影響。
Facebook隔夜股價下跌3.99%,收報343.21美元。
Facebook表示,在蘋果調整政策後相信廣告轉化率被低估15%,轉化率即用戶在觀看廣告後購買產品或所採取的其他行動。
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