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香港科技探索(01137.HK):8月訂單總商品交易額達6.33億港元
格隆匯 09-07 16:52

格隆匯9月7日丨香港科技探索(01137.HK)發佈公吿,公司預期2021年8月的訂單總商品交易額將達至新高記錄。當2021年8月完結,HKTVmall為公司帶來令人鼓舞的業績,訂單總商品交易額達6.33億港元、平均每日訂單量為4.27萬張訂單,以及共54.9萬名獨立客户於HKTVmall購物,這三個關鍵參數皆成為HKTVmall的新高記錄。

而於此6.33億港元的訂單總商品交易額當中,約12.4%是由2021年7月1日至21日推出的“350港元購買500港元電子禮券計劃”下購買的HKTVmall電子禮券結算。該計劃獲得了熱烈的市場迴響,共售出面值超過2.88億港元的電子禮券。此電子禮券可於HKTVmall網上平台購物,使用有效期至2021年10月31日。

截至2021年8月31日,售出電子禮券中有67.9%已用於HKTVmall網上平台購物,當中約40.6%已於2021年7月使用,以建立網購行為。雖然於2021年8月僅使用27.3%的售出電子禮券,但訂單總商品交易額卻創下新高紀錄,集團相信該計劃已加速並鞏固了消費者從線下到線上的轉換過程。監於該計劃在獲取及轉化客户方面取得令人滿意的結果,集團將繼續投入更多推廣及宣傳投資,以加快HKTVmall的網上滲透率,並繼續維持香港電子商貿市場的領導地位。

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